The world of video production never stands still. Each year brings fresh challenges, tools, and creative directions—and 2025 will be no different. As a video producer, I’m always observing how these trends evolve and shape the way businesses communicate with their audiences. Based on what I’m seeing now, here are the top five video trends that will dominate in 2025:
1. Long-Form Video Content
Long-form content is making a massive comeback. Video podcasts, extended interviews, courses, and presentations are thriving because they allow for depth, authenticity, and genuine connection. Audiences are showing an increasing appetite for substance over brevity.
In a world dominated by 15-second clips, this shift to long-form storytelling signals a desire for more meaningful interactions. People want to learn, engage, and explore topics in greater detail. For businesses, this is a golden opportunity. Whether you’re diving deep into your company’s origin story, providing a comprehensive product demo, or hosting industry thought leaders in a video podcast, long-form content allows you to position your brand as both authentic and authoritative.
The key? Focus on storytelling and meaningful conversations rather than flashy, surface-level content.
2. AI Video Tools
AI video tools are still in their infancy, but they’re evolving rapidly. Personally, I was hesitant to fully embrace AI video tools when they started gaining traction in early 2023. It felt like the “first-gen” stage of a new tech product—exciting, but not yet refined.
However, tools like Sora, which is now accessible by subscription, are paving the way for a new era in video production. By 2025, I expect AI video to become significantly more seamless and prevalent, especially for creating generic content like workplace safety scenes or product explainer videos. That said, AI still struggles with more specific, detail-oriented content where accuracy is critical.
The big question for 2025: will we be able to tell the difference between AI-generated and human-created videos?Based on what I’ve seen so far, there’s still room for improvement. But as AI tools become more sophisticated, they’ll undoubtedly play a larger role in video production pipelines.
3. Authentic Video Content
If there’s one trend that continues to resonate year after year, it’s authenticity. Documentary-style videos have always been a powerful way to connect with audiences, and this trend will only grow stronger in 2025.
Why? People are tired of overly polished, hyper-edited, fast-paced content. It’s exhausting. Authenticity is the new currency in video marketing. Viewers crave real stories, genuine emotions, and human connection.
For businesses, this means leaning into raw, unscripted moments:
- Behind-the-scenes looks at your company culture
- Customer stories told in their own words
- Candid profiles of your team members
Authentic content doesn’t just engage—it builds trust. And trust is the foundation of any successful brand.
4. High-Quality Ads
Agencies, take a bow: high-end video production is here to stay. With the decline of traditional TV advertising, premium-quality commercials are finding new life on streaming platforms, social media, and other digital spaces.
These days, viewers encounter ads in more places than ever before—whether it’s a pre-roll on YouTube, a sponsored Instagram Story, or even an interstitial during a streaming movie. The targeting is sharper, but so are the expectations.
As a consumer, I’ll admit I was frustrated the first time I saw an ad on a paid streaming service (looking at you, movie night interruptions). But as a producer, I appreciate the opportunity to showcase polished, creative work to a wider audience. Businesses that invest in high-quality ads will not only stand out—they’ll leave a lasting impression.
5. Rising Viewer Expectations for Great Editing
Gone are the days when amateur-looking videos were considered “good enough.” With today’s accessible cameras and free editing tools, the baseline for quality has been raised significantly.
Sure, anyone can film and edit a video, but mastering the craft is another story. Editing isn’t just about cutting clips together—it’s about creating a flow, setting the tone, and bringing a story to life. It’s the difference between “meh” and “memorable.”
For businesses, this means there’s still a strong demand for professional editors who know how to transform raw footage into a polished final product. Whether it’s a social media ad, a corporate video, or a brand documentary, great editing can elevate your content and make it truly engaging.
A Deeper Shift in Video Consumption
These trends highlight a significant shift in how people consume video content. It’s no longer about just grabbing attention—it’s about creating meaningful, high-quality, and authentic experiences.
For businesses, 2025 offers an exciting opportunity to connect with audiences in new ways. Whether you’re diving into long-form storytelling, experimenting with AI tools, or doubling down on authenticity, the key is to stay adaptable and always put your audience first.
What do you think of these trends? Are you already using some of these strategies in your video marketing?
