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Whether it’s equipping workplace teams with essential skills, developing courses for business-to-business (B2B) or business-to-consumer (B2C) audiences, or enriching educational programs for students across age groups, the imperative remains the same: to captivate learners and facilitate meaningful knowledge transfer.
Video content emerges as an indispensable tool, offering a unique blend of visual storytelling, interactivity, and accessibility that traditional training methods often struggle to match. L&D educators recognise that the ability to deliver compelling training experiences isn’t just a luxury but a necessity.
Video content can capture the attention of learners more effectively than traditional text-based materials. Interactive and visually appealing videos can help enhance learner motivation, and knowledge retention.
Video is easily accessed and viewed by learners anytime, anywhere, on various devices. This allows learners to participate in programs at their own pace and convenience, accommodating different learning styles.
Video allows for easy updates to training content. Educators can refresh content to reflect changes in policies, procedures, industry trends, and regulations, ensuring training materials remain relevant.
While video production may require an initial investment, it can be a cost-effective solution in the long run. Video can be repurposed, reused, and scaled across training platforms, maximising ROI.
video production can be a valuable tool for L&D educators to enhance learner engagement and retention, improve content accessibility and flexibility, measure training effectiveness, keep content updated and relevant, and optimize budget and resource allocation. By leveraging the power of video, L&D educators can create more effective and impactful training programs that drive learning outcomes, skill development, and performance improvement.
There are many factors that go into producing great video content, and a seamless production process is key to delivering video content that achieves your goals.
But every video or video series is different, and the production process will differ from simple to complex, creative to standard and DIY to big budget. However, we base our production process on 5 areas: Strategy, Creative Development, Filming, Post Production and Distribution.
We will start with a verbal or written brief to find out the purpose and what you want to achieve, then set a plan of gathering all the information required for the project. We have custom templates available for you to easily identify and fill out all necessary information.
We create an idea that will bring your message to life and script out the story you want to convey, or consult and storyboard with your own scripts. Then we create a detailed plan for how we’ll shoot and order the footage in a detailed schedule.
Most of the video projects we produce include aspects of filming (unless fully animated content). This can come in the form of hiring our professional crew or for your team to DIY the content.
Now it’s time to combine all of our media assets and creative concepts in post production. We weave the footage together with dynamic editing, music, colour grade, effects, text, graphics and animation to create a seamless product.
Once finalised, we then we export your video in your preferred format and offer guidance for you to distribute to all your platforms – whether that be social media, your intranet, LMS, interactive video platform or website video channel. We can also help you set up live premieres of pre-recorded content and give some tips on how to pre-populate social media comments.
You would be hard-pressed to find a video producer that has worked as extensively as we have in safety video content, and the common questions we get asked include the following.
We have a wealth of experience creating safety videos for a diverse range of industries, including construction, manufacturing, healthcare, automotive, hospitality, retail and offices. Our expertise ensures that we understand the unique safety challenges and requirements of your industry.
We prioritise clarity and accessibility in our videos, employing clear language, visuals, and demonstrations to convey safety information effectively. Our team works closely with your safety expertise to ensure accuracy and compliance with industry standards.
Our process typically involves collaboration with safety experts to develop accurate and engaging scripts. We then storyboard the video to visualise key concepts and ensure alignment with safety objectives before proceeding with production.
Yes, we offer multilingual options and subtitles to ensure that safety information is accessible to all members of your workforce, regardless of language proficiency. Our team can provide translations or subtitles in languages relevant to your organisation.
We work closely with your subject matter experts and we research into relevant safety areas to ensure that safety procedures are demonstrated accurately and effectively in the videos. Our production team adheres to best practices and safety guidelines to maintain authenticity and relevance.
We employ various techniques, including compelling storytelling, visual effects, animations, and interactive elements, to create engaging and memorable safety videos. Our goal is to captivate viewers' attention while effectively communicating important safety information.
We understand that safety regulations and procedures may evolve over time. We offer flexible revision options to accommodate changes and updates to safety videos, ensuring that they remain current and compliant with regulations.
Yes! We understand that every organisation has unique safety protocols and procedures. Our team can customise the content of the safety videos to align seamlessly with your specific requirements and protocols.
Schedule a strategy call with us to discuss your video project in detail and get all your questions answered – fill out our enquiry form below. Or even if you would like to become part of our crew network or looking for a production partner, we would love to chat.
Video is more engaging and attention-grabbing than words and static images alone.
Allows you to authentically share what makes your company unique.
Real employees sharing their experiences on camera can boost your credibility as an employer of choice.
Video can deliver important news with heart when face-to-face delivery isn’t possible, or help convey difficult concepts in presentations.
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