Corporate Videos

We understand the importance of maintaining brand consistency and integrity in video content. Our team works closely with your internal communications and branding team to ensure that all aspects of the video, including visuals, messaging, and tone, align with your company's brand guidelines and standards. We start by requesting your brand guidelines and if there aren't specific video related guidelines, we can assist in developing these. We can provide regular updates and opportunities for feedback throughout the production process to ensure that the final product meets your expectations.

There are various options for distributing and sharing video content internally, depending on your company's infrastructure and preferences. This can include hosting videos on internal platforms or intranet sites, sending video links via email newsletters or communication channels, or incorporating videos into presentations or training sessions. We can also provide guidance on optimising video formats and resolutions for different viewing devices and environments.

The level of involvement of the internal communications team in the video production process can vary depending on the preferences and resources available within the organisation. Typically, we collaborate closely with the internal communications team throughout the entire production process, from initial concept development to final delivery. This collaboration ensures that the video content effectively communicates the intended messages and aligns with the company's brand guidelines and standards. The internal communications person may be involved in tasks such as providing input on the video concept and messaging, coordinating interviews or appearances, reviewing scripts and storyboards, and providing feedback on rough cuts and final edits. Our goal is to work as partners with the internal communications team to create impactful and engaging video content that meets their objectives and resonates with their audience.

Yes, typically, upon request, the internal communications team can receive the raw footage used in the video production process. Raw footage includes unedited video clips and audio recordings captured during filming, before any editing or post-production enhancements are applied. Providing access to raw footage allows the internal communications team to repurpose content for future use, create additional video assets, or maintain an archive of media assets for internal reference. Additionally, having access to raw footage can facilitate transparency and collaboration between the video production team and the internal communications team, enabling them to work together more effectively on future projects. However, it's essential to note that the availability of raw footage may depend on the terms outlined in the video production agreement or contract.

We understand that confirming talent availability and finalising scripts can sometimes be challenging due to various factors that may affect scheduling. At Visual Culture, we do our best to accommodate our client's schedule and timelines, recognising that there may be delays in confirming these details. It's not uncommon for scripts to be finalised the day before or even the day of filming, and we're prepared to work flexibly to meet our client's needs. However, providing the video producer with as much lead time as possible allows us to plan and execute the production process more efficiently, minimising the risk of delays or last-minute changes. Ultimately, our goal is to ensure a smooth and successful production experience for our clients, regardless of the timeline constraints.