Visual Culture’s collaboration with Asahi brand Fire and Earth Ventures saw us produce a series of short safety videos tailored specifically for teams working at hospitality venues, including bars, pubs, clubs, and restaurants. With a focus on ensuring safe working practices within these dynamic environments, we crafted informative yet engaging videos that resonate with staff across various hospitality settings. Through clear and concise messaging, accompanied by captivating visuals, these videos serve as invaluable tools in promoting workplace safety and fostering a culture of responsibility within the hospitality industry.
In addition to the safety videos, we produced another video series centred around responsible drinking presented to the wider Asahi team. Presented by the staff themselves, these videos offer firsthand insights and advice on promoting responsible practices with alcohol. Through these initiatives, Visual Culture continues to play a pivotal role in shaping a culture of safety and responsibility within the hospitality industry.
