When it comes to filming a simple interview, which may only seem like a brief hour of filming, we are often asked about the rationale behind charging half-day or even full-day rates. Let me shed some light on why this structure makes sense:

1. Preparation and planning: Every successful video shoot begins with meticulous preparation. Even for an hour of filming, we invest time in crafting a shooting plan, understanding your vision, organising the ideal crew members and ensuring all necessary elements are in place.

2. Filming on location: When we step into the world of video production, it’s more than just the on-camera time. Packing the necessary equipment, traveling to the location, setting up that equipment, conducting sound and lighting checks – all of these activities extend beyond the interview itself. We believe in providing you with a seamless experience, and that means accounting for the extra time it takes to set the stage and wrap everything up post-interview.

3. Why post-production is charged per hour: The editing process allows us to seamlessly transition from one project to another all from our dedicated edit suite. But filming often requires relocating to different settings. This not only involves travel time but also ensuring that each location aligns with your unique requirements.

In light of these factors, we often suggest opting for a half-day package. This allows you to maximise your resources and make the most of your scheduled time.

Typically spanning 4-5 hours, a half-day shoot provides an opportunity to incorporate additional filming or interviews, maximising your investment.

Remember, our mission is to create content that resonates with your audience. We believe that by understanding the intricacies of our process, you can see the value in our holistic approach to video production.

Feel free to reach out if you have any more questions or if you’re ready to discuss your upcoming project.