Other than an airfare – what do airlines actually sell? Is it a feeling, an experience or an emotion? Notice how the following airlines use
At one time or another, we’ve all had to explain a concept or idea to a friend or colleague. Whether it’s training larges groups in
Who doesn’t love a great story? Brilliant stories capture our imagination, make us laugh and move us. Before the written word (and powerpoint!) ideas and
They say you should never work with kids or animals – we disagree. Our filming projects were FULL of kids last week and we loved
By Sophie Grainge Earlier this month I attended ‘The Future of Video’ conference hosted by The Digital Industry Association of Australia (AIMIA). Naturally, I was keen
Client brief In line with CGU’s new brand and advertising campaign, the People & Culture team sought to refresh CGU’s recruitment message and existing recruitment
