When it comes to filming senior executives – whether it’s a CEO, chairperson, or leadership team – the process must be seamless. These individuals are often balancing packed schedules, high-priority tasks, and significant responsibilities. For corporate communications and marketing managers, ensuring that the filming process is smooth, efficient, and professional is crucial to gaining leadership buy-in for video projects.

Having worked with countless senior leaders over the years, I’ve developed a refined process that allows executives to focus solely on their message while we handle the logistics. If you’re responsible for coordinating leadership video projects, this guide will help set your mind at ease and equip you with the key considerations to communicate to your team.

Why Professional Video Matters for Leadership Communication

Video is one of the most engaging and impactful ways for business leaders to connect with employees, stakeholders, and customers. Whether it’s a company-wide address, an investor update, or a keynote message, professional video production ensures:

✔ Credibility & Professionalism – A well-produced video reflects the company’s brand and leadership quality.

✔ Consistency & Clarity – Professional filming ensures that the message is delivered with high production value and minimal distractions.

✔ Time Efficiency – Senior leaders often have limited time. A structured, professionally managed shoot ensures they get in, deliver their message, and get back to their priorities.

✔ Extended Reach & Engagement – A compelling video can be shared across multiple channels, from internal communications to social media, extending the impact beyond a single live presentation.

Key Considerations When Filming Senior Executives

1. Preparation is Key

Before filming, it’s essential to have everything in place so that the leader can step on set and start immediately. This includes:

• Ensuring the location is set up in advance with lighting, cameras, and audio properly positioned.
• Having scripts or talking points ready – some executives prefer a full teleprompter script, while others prefer key bullet points to guide their natural delivery.
• Confirming wardrobe and branding guidelines to align with company expectations.

Executives don’t have time to wait while technical setups are adjusted, so having a professional crew that is proactive and efficient makes all the difference.

2. Adapting to Different Presentation Styles

Not every senior leader is a natural on camera, and everyone has their own comfort level and preferred approach. Understanding this helps create a better filming experience:

• Some prefer an autocue (teleprompter) – This allows for precise delivery while ensuring clarity and consistency.
• Others prefer to ad-lib – Providing key talking points and allowing flexibility often leads to a more natural and authentic presentation.
• Multiple takes may be needed – Some leaders require a warm-up period before they hit their stride. Factoring in time for a few practice runs ensures they feel confident on camera.

3. Creating a Comfortable Filming Environment

The goal is to make executives forget about the cameras and focus on delivering their message. Ways to achieve this include:

• Keeping the crew minimal to reduce distractions and make the space feel less intimidating.
• Providing coaching and reassurance—a simple “That was great, let’s try one more for safety” can ease nerves and encourage a natural delivery.
• Ensuring disruptions are minimised, such as external noise, interruptions, or last-minute script changes.

4. Maximising Time Efficiency

Senior leaders operate on tight schedules, so the filming process needs to be as efficient as possible:

• Pre-schedule everything – Set expectations on filming duration, arrival times, and preparation steps.
• Batch filming – If multiple videos are needed, filming them back-to-back in one session saves time and ensures consistency.
• Use clear direction – Leaders appreciate straightforward guidance to help them look and sound their best, whether it’s slight adjustments to posture, eye-line positioning, or vocal delivery.

Many senior leaders are also open to basic direction if it means enhancing the final output. Small tweaks to tone, pacing, and expression can make a big difference in the effectiveness of their message.

5. The Power of Post-Production

A polished final product isn’t just about what happens on set – it’s also about what happens after filming. Investing in professional post-production ensures:

• Seamless editing – Removing pauses, fumbles, and hesitations for a crisp final video.
• On-brand visuals – Adding graphics, name titles, and company branding for a consistent look.
• Clear audio enhancement – Optimising sound quality to ensure the message is delivered with impact.

Additionally, post-production allows for multiple content formats, such as breaking a longer speech into short, digestible clips for social media or internal communications.

Overcoming Leadership Hesitation About Video

Some senior leaders may hesitate when it comes to filming, whether due to time constraints, discomfort on camera, or uncertainty about the process. Here’s how to reassure them:

✅ “It will be quick and efficient” – Emphasise that everything is pre-planned to respect their time.

✅ “You’ll be supported throughout” – Reinforce that they’ll receive guidance to ensure they feel comfortable and confident.

✅ “The final product will reflect your leadership” – A well-produced video enhances their executive presence and brand.

Final Thoughts: A Seamless Filming Experience

At the end of the day, filming senior leadership should be a stress-free, seamless experience that allows them to focus entirely on delivering their message – not worrying about the technical details. By ensuring a well-prepared set, adapting to their individual style, and optimising for efficiency, corporate communication teams can demonstrate the value of video while making it an effortless process for leadership teams.

If you’re looking to produce high-quality executive video content, let’s talk! With years of experience filming with business leaders, I can ensure a smooth, professional production that captures your leadership team at their best.